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Keywords: Twitter data
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Journal Articles
A mixed-method approach for modelling customer-centric mobile phone reverse logistics: application of social media data
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Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2022) 17 (2): 655–696.
Published: 08 June 2021
... analysis Mobile phone Reverse logistics Twitter data Winning customers’ satisfaction is critical to a firm’s success because it is an antecedent of customer retention/loyalty (Shokouhyar et al., 2018 ; Szymanski and Henard, 2001). Higher customer satisfaction results in increased...
