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Keywords: UTAUT
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Journal Articles
Journal Articles
Journal of Modelling in Management (2022) 17 (2): 715–745.
Published: 28 May 2021
... of acceptance and use of technology (UTAUT) including performance expectancy, effort expectancy, facilitating conditions, social influence and habits. Changes to the variables were revealed due to changes in the e-commerce phase. The variable trust is in the introduction phase and builds trust in e-commerce...

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