.... The results indicate that value creation extends beyond initial investment and relies on a combination of structured support, operational standardization and symbolic positioning. Research limitations/implications Although the applied clustering techniques effectively captured structural nuances...

... the research framework. Market orientation HR market orientation HR customer satisfaction Value creation HR customers In increasingly competitive and dynamic business environments, firms have widely adopted a market orientation capability to better understand and respond to the ever-changing...

...Rajesh Singh; Ravi Shankar; Rania A.M. Shamah Purpose This research aims to provide guidance for management of green service supply chains to improve the likelihood and extent of innovation and joint productivity performance for value creation, with regard to coupling the potential role...