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Keywords: Marketing
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Journal Articles
Journal:
Journal of Money and Business
Journal of Money and Business (2023) 3 (2): 137–146.
Published: 12 September 2023
... of this review is to provide researchers with a broad perspective to highlight the complex range of factors that drive cryptocurrency trading among retail investors. Design/methodology/approach Peer-reviewed literature from the social sciences, economics, marketing and branding disciplines is synthesised...
