Gender Effects on Loyalty: A Replication in an Emerging Market Available to Purchase

Falylath Babah Daouda is a PhD student in Marketing, Wageningen University, Marketing and Consumer Behavior Group, Hollandseweg 1, 6706 KN Wageningen, The Netherlands; bdfaly@gmail.com. Paul T.M. Ingenbleek (corresponding author) is Associate Professor of Marketing, Wageningen University, Marketing and Consumer Behavior Group, Hollandseweg 1, 6706 KN Wageningen, The Netherlands; paul.ingenbleek@wur.nl. Hans C.M. van Trijp is Professor of Marketing, Wageningen University, Marketing and Consumer Behavior Group, Hollandseweg 1, 6706 KN Wageningen, The Netherlands; hans.vantrijp@wur.nl.