Our study explores gender differences with respect to the widespread phenomenon of adolescent sexting. We first present an 18-month long case study conducted with a family whose adolescent daughter had engaged in sexting behavior. We then describe the results from two surveys conducted with college underclassmen. Consistent with the case study, the descriptive data emerging from our exploratory studies suggest that significant gender asymmetries emerge for adolescent sexters. Specifically, survey responses revealed that females (vs. males) were more likely to create (i.e., send) sexted content, while males (vs. females) were more likely to distribute (i.e., share) sexted content with others. In addition, consistent with sexual double standards, females were more likely to experience negative outcomes from sexting than males. We conclude with specific educational and policy recommendations, and a call for additional explorations of this and other related phenomena by those conducting research in the areas of gender differences, communications technology, and/or risky adolescent consumption.
Article navigation
29 January 2019
Research Article|
January 29 2019
Private Disclosure; Public Exposure: An Exploratory Consideration of Gender Asymmetries in Adolescent Sexting
Robin L. Soster;
Robin L. Soster
Drury University, Springfield, Missouri
, USA
Search for other works by this author on:
Wendy Attaya Boland
Wendy Attaya Boland
American University, Washington, D.C.
, USA
Search for other works by this author on:
Robin L. Soster, Associate Dean and Associate Professor of Marketing, Breech School of Business, Drury University; Springfield, Missouri, rsoster@drury.edu. Wendy Attaya Boland, Associate Dean for Programs & Learning, Associate Professor of Marketing, Kogod School of Business, American University; Washington, D.C., boland@american.edu. The authors would like to thank Randy Rose, Jenna Drenten, and the review team for their helpful comments and insights on earlier drafts of this manuscript.
Online ISSN: 2326-5698
Print ISSN: 2326-568X
© 2018 R. L. Soster and W. A. Boland
2018
R. L. Soster and W. A. Boland
Licensed re-use rights only
Journal of Marketing Behavior (2019) 3 (4): 263–292.
Citation
Soster RL, Boland WA (2019), "Private Disclosure; Public Exposure: An Exploratory Consideration of Gender Asymmetries in Adolescent Sexting". Journal of Marketing Behavior, Vol. 3 No. 4 pp. 263–292, doi: https://doi.org/10.1561/107.00000056
Download citation file:
0
Views
Suggested Reading
Using attribution to foster public support for alternative policies to combat obesity
European Journal of Marketing (February,2018)
Traditional institutions and female labor force participation: The effect of Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA) in West Bengal
International Journal of Social Economics (January,2018)
Gender, professions and public policy: new directions
Equal Opportunities International (January,2008)
Usage of parental leave by fathers in Norway
International Journal of Sociology and Social Policy (June,2010)
Is there such a thing as too long childcare leave?
International Journal of Sociology and Social Policy (March,2017)
Related Chapters
Gender Politics in Latin American Censuses: The Case of Brazil and Ecuador
Gender and Practice: Knowledge, Policy, Organizations
Sexting, Digital Dissent and Narratives of Innocence – Controlling the Child’s Body
Technology and Youth: Growing Up in a Digital World
Women’s Sexual Agency and the Law of Rape in the 21st Century
Special Issue: Feminist Legal Theory
Recommended for you
These recommendations are informed by your reading behaviors and indicated interests.
