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Journal Articles

Dual Entitlement Revisited: Cultural Differences in Asymmetric Pricing

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Haipeng (Allan) Chen, Lisa E. Bolton, Sharon Ng, Dian Wang
Journal: Journal of Marketing Behavior
Journal of Marketing Behavior (2020) 4 (2-4): 213–225.
https://doi.org/10.1561/107.00000065
Published: 22 December 2020
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Includes: Supplementary data
Journal Articles

Replication Note Mental Accounting for Percentages Revisited: The Interplay of a Computational Error and Constituent Outcome Categorization

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Haipeng (Allan) Chen, Haoying Sun
Journal: Journal of Marketing Behavior
Journal of Marketing Behavior (2018) 3 (2): 153–165.
https://doi.org/10.1561/107.00000049
Published: 13 November 2018
View article titled, Replication Note Mental Accounting for Percentages Revisited: The Interplay of a Computational Error and Constituent Outcome Categorization
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Journal Articles

Convexity Neglect in Consumer Decision Making

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Michael Tsiros, Haipeng (Allan) Chen
Journal: Journal of Marketing Behavior
Journal of Marketing Behavior (2017) 2 (4): 253–290.
https://doi.org/10.1561/107.00000037
Published: 13 April 2017
View article titled, Convexity Neglect in Consumer Decision Making
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