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Keywords: “Leaky” rationality
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Journal Articles
Journal:
Journal of Marketing Behavior
Journal of Marketing Behavior (2015) 1 (2): 113–146.
Published: 21 October 2015
... is wise judgment. Dorwin P. Cartwright Professor of Social Theory and Social Action Psychology, Swarthmore College, USA, bschwar1@swarthmore.edu © 2015 B. Schwartz 2015 B. Schwartz Licensed re-use rights only Rational choice theory Maximizing and robust satisficing “Leaky” rationality...
