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Keywords: Customer responses to CSR
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Journal Articles
Tell Me How You Treat Your Employees
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Journal:
Journal of Marketing Behavior
Journal of Marketing Behavior (2017) 3 (1): 1–37.
Published: 26 October 2017
... 2017 L. M. Schons, S. Scheidler, and J. Bartels Licensed re-use rights only Corporate social responsibility (CSR) CSR domains Customer responses to CSR Customer-company-identification Employee support Intrinsic attributions. If a company brags about doing good deeds and then treats...
