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Keywords: Experience
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Journal Articles
Journal:
Journal of Marketing Behavior
Journal of Marketing Behavior (2019) 3 (4): 293–333.
Published: 29 January 2019
... studies. The meta-analytic results show that experience with counterfeit products makes buyers more likely to purchase counterfeits than the genuine article. Hence, we conclude that counterfeiting likely harms rather than benefits genuine products. With an eye to reducing the negative impact...
Journal Articles
Journal:
Journal of Marketing Behavior
Journal of Marketing Behavior (2016) 2 (2-3): 81–99.
Published: 29 December 2016
...Robin M. Hogarth; Emre Soyer Our society venerates experience. It feels right to trust our own experience and that of others. But experience also has adverse effects. Much learning is tacit in nature and, because people are typically unaware and uncritical of the conditions in which this takes...
