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Keywords: Learning
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Journal Articles
Journal:
Journal of Marketing Behavior
Journal of Marketing Behavior (2016) 2 (2-3): 81–99.
Published: 29 December 2016
...Robin M. Hogarth; Emre Soyer Our society venerates experience. It feels right to trust our own experience and that of others. But experience also has adverse effects. Much learning is tacit in nature and, because people are typically unaware and uncritical of the conditions in which this takes...
