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Keywords: Product innovation
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Journal Articles
Openness and Innovation Performance Revisited
Available to Purchase
Journal:
Journal of Marketing Behavior
Journal of Marketing Behavior (2016) 2 (1): 69–76.
Published: 19 October 2016
.... Kayande Licensed re-use rights only B2B marketing Product development Product innovation Services Marketing Innovation is central to firm growth, and an important area of research in marketing (Hauser et al. 2006). Increasingly, firms rely on alliances with external partners as sources...
Includes: Supplementary data
