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Keywords: Theory of planned behavior
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Journal Articles
Antecedents and Consequences of Children's Brand Community Participation: A Replication and Extension Study
Available to Purchase
Journal:
Journal of Marketing Behavior
Journal of Marketing Behavior (2017) 3 (1): 63–72.
Published: 26 October 2017
... and brand equity Children Social identity Theory of planned behavior Since the beginning of the new millennium there have been several hundred articles published regarding brand communities. With over 1,000 citations, Bagozzi and Dholakia (2006) would be classified a seminal article within brand...
