Keywords: Two-settings framework
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Journal Articles
Journal of Marketing Behavior (2016) 2 (2-3): 81–99.
Published: 29 December 2016
... place, experience can lead to false beliefs and subsequent actions can reinforce biases. We adopt a two-settings framework in which experience is conceptualized as being acquired in one setting (learning) and then applied in another (target). When information in the two-settings match, the learning...

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