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Keywords: Virtue
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Journal Articles
Journal:
Journal of Marketing Behavior
Journal of Marketing Behavior (2017) 2 (4): 291–298.
Published: 13 April 2017
...@psu.edu . © 2017 A. M. Garvey and L. E. Bolton 2017 A. M. Garvey and L. E. Bolton Licensed re-use rights only Consumer behavior Licensing Hedonic consumption Virtue Consumer experience Functional food Hunger Taste WHEN consumers engage in virtuous, utilitarian behaviors...
