Keywords: Wicked environments
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Journal Articles
Journal of Marketing Behavior (2016) 2 (2-3): 81–99.
Published: 29 December 2016
... environment is kind. Wicked environments are characterized by mis¬matches and we specify several different types. We note that many inferential errors occur because people implicitly assume informational matches between the two settings. In addition to its explanatory value, the two-settings...

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