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Journal Articles
Journal:
Journal of Marketing Behavior
Journal of Marketing Behavior (2019) 3 (4): 293–333.
Published: 29 January 2019
...Martin Eisend; Farid Tarrahi Does the counterfeiting of branded products benefit or harm the original products? As prior research does not converge to a single answer to this question, this study undertakes a meta-analysis of previous research that accumulates 460 effect sizes from 108 independent...
