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Keywords: Advertising
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Journal Articles
The two ages of electric vehicle promotion in the United States; a comparative thematic analysis, 1910s-2010s
Available to Purchase
Journal:
Journal of Management History
Journal of Management History (2024) 30 (4): 547–575.
Published: 11 March 2024
... advertising and the press, can tell us about this golden age of the electric car, what precipitated its fall, and its reappearance a century later. Originality/value It is a comparison of images, of how electric vehicles had been and are proposed to the public, through the exploration of mainly...
Journal Articles
Office space: Australian advertising agencies in the twentieth century
Available to Purchase
Journal:
Journal of Management History
Journal of Management History (2018) 24 (4): 396–413.
Published: 20 August 2018
...Robert Crawford Purpose This paper aims to examine the evolution of the advertising agency and its offices in Australia over the course of the twentieth century. Historical accounts of advertising have paid scant attention to agencies’ attempts to organise and manage their offices, as well...
