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Keywords: Behavioral strategy
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Journal Articles
Journal:
Journal of Management History
Journal of Management History (2023) 29 (4): 456–480.
Published: 08 February 2023
... and investors can positively support a honeymoon period for these new ventures. This is one of the first case studies drawing on a behavioral approach in general and on biases in particular to investigate the liability of newness in the Unicorns’ context. Behavioral strategy Unicorns Biases Liability...
Journal Articles
Journal:
Journal of Management History
Journal of Management History (2022) 28 (1): 89–106.
Published: 28 October 2021
... Augier can be contacted at: meaugier@nps.edu 18 02 2021 14 07 2021 29 09 2021 29 09 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Behavioral theory Organization studies Behavioral strategy Intellectual history...
