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Keywords: Biases
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Journal Articles
Journal:
Journal of Management History
Journal of Management History (2023) 29 (4): 456–480.
Published: 08 February 2023
... leading to Snapchat’s honeymoon. Findings Snapchat network effect triggered cognitive biases of Snapchat founders’ and investors’ decisions, leading them to provide initial assets (i.e. beliefs/goodwill, trust, financial resources and psychological commitment) to the nascent Unicorn. Therefore...
