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Keywords: Cause-related marketing
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Journal Articles
Journal:
Journal of Management History
Journal of Management History (2023) 29 (4): 582–607.
Published: 19 May 2023
...Akansha Singh; Govind Swaroop Pathak Purpose The recent development in the scholarship of cause-related marketing (CRM) highlights the growing popularity of this field of research. CRM is one of the forms of communicating corporate social responsibility (CSR). Although CSR is being extensively...
