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Keywords: Consumerism
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Journal Articles
Revisiting Drucker's theory: Has consumerism led to the overuse of marketing?
Available to Purchase
Journal:
Journal of Management History
Journal of Management History (2009) 15 (4): 452–466.
Published: 25 September 2009
...Robert Cowan; Mirella Yani‐de‐Soriano; Stephanie Slater Purpose This paper sets out to review the business history of consumerism and to ask whether over‐consumption is leading to an unacceptable level of inappropriate social behavior that is detrimental to both society and business. Design...
