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Keywords: Conventions
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Journal Articles
Chasing MICE and fellow travelers: A history of the convention and visitor bureau industry
Available to Purchase
Journal:
Journal of Management History
Journal of Management History (2008) 14 (2): 128–143.
Published: 11 April 2008
...Robert C. Ford Purpose The purpose of this paper is to provide a review of the factors and forces that led the creation of the convention and visitor bureau industry and profession to illustrate how historical events influence managerial outcomes. Design/methodology/approach A variety...
