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Keywords: Corporate communication management
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Journal Articles
Journal:
Journal of Management History
Journal of Management History (2026) 32 (3): 362–380.
Published: 22 November 2024
...Lide Baz; Izaskun Agirre-Aramburu; Garazi Azanza Purpose This paper aims to develop a conceptual framework for comprehending and identifying the dimensions of corporate communication management (CCM) over time. To achieve this objective, it synthesizes existing research and reviews the literature...
