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Keywords: Employee based brand equity
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Journal Articles
Journal:
Journal of Management History
Journal of Management History (2024) 30 (3): 475–492.
Published: 22 November 2023
...Bianca Sousa; Pedro Ferreira Purpose Through a systematic literature review, this paper aims to endeavor to present a thorough historical perspective on the evolution of employee-based brand equity (EBBE), offering a comprehensive understanding of its development. The study explores the general...
