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Keywords: Entrepreneurial marketing
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Journal Articles
David Walsh, entrepreneur and new venture creator: using critical biographical methodology as insight into entrepreneurial marketing
Available to Purchase
Journal:
Journal of Management History
Journal of Management History 1–19.
Published: 03 April 2026
... biographical methodology is used, drawing on first-person and secondary sources. Taking a longitudinal, narrative-driven approach, the study reveals how stable entrepreneurial marketing competencies can emerge from an individual’s lived experience and creative decision-making. Findings The study...
