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Keywords: Management fads
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Journal Articles
Journal of Management History (2022) 28 (2): 284–302.
Published: 20 August 2021
...Irene Pollach Purpose This paper aims to investigate the transience of management fads in the academic and the practitioner-oriented communities to shed light on their roles in the diffusion of fads. Design/methodology/approach This study traces the lifecycles of the following fads...

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