... platform-era gurus within a century-long lineage of management fashions. It shows how successive communication technologies – from pamphlets and broadcast media to social media and algorithmic platforms – have reshaped the diffusion, legitimacy and visibility of managerial ideas. Design/methodology...

... © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Management theory Management history Management fashions Comparative method Management styles Management fads Popularization Throughout management history, new management ideas have been...