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Keywords: Marketing strategy
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Journal Articles
Louis J. DeLamarter: can he save a dying industry?
Available to Purchase
Journal:
Journal of Management History
Journal of Management History (2009) 15 (2): 134–146.
Published: 10 April 2009
... impressed with DeLamarter's marketing skills that he hired him to manage the Ramona Theater in the streetcar company's Ramona Park amusement park. Louis DeLamarter soon became Hanchett's personal business secretary and by 1919 he was company Treasurer. Railways Marketing strategy Passenger transport...
