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Keywords: Popularization
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Journal Articles
The diffusion of management fads: a popularization perspective
Available to Purchase
Journal:
Journal of Management History
Journal of Management History (2022) 28 (2): 284–302.
Published: 20 August 2021
... to mirror each other in both communities. This provides evidence of a contemporary form of popularization with a dynamic exchange of knowledge between academic and practitioner-oriented journals, rather than the traditional one-way transfer of knowledge from academia to practice. Originality/value...
