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Keywords: Social influence
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Journal Articles
Journal:
Journal of Management History
Journal of Management History 1–21.
Published: 12 June 2026
...Rajashik Roy Choudhury Purpose This paper revisits Herbert C. Kelman’s Social Influence Theory ( SIT ) through a historically grounded lens. While SIT has been widely applied across various spheres such as ethnic identity socialization, political engagement, conformity to societal norms...
