... organisations and images of one’s body. Design/methodology/approach By comparing the perceived benefits of studying sport (e.g. passion, embodiment and action) with the tensions that existed between athletic performances and an ancient image of the body, this paper draws attention to residuals that exist...

.... Findings The coach began as a technology used for transportation, evolved into an object that was associated with a type of status and then became a prominent character in sport, before ultimately becoming an influential management concept. Across historical periods discussions of coaching have tended...