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Keywords: Swachh Bharat Mission
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Journal Articles
Journal:
Journal of Management History
Journal of Management History 1–23.
Published: 30 January 2026
...Shankar T. Naskar Purpose This paper aims to address the research question: How did the State transform sanitation behavior in India within five years? It examines the Swachh Bharat Mission, India’s national sanitation campaign (2014–2019), as a case of systemic behavioral transformation...
Includes: Supplementary data
