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Keywords: Vendor strategy
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Journal Articles
Sizzle without the steak: the emerging strategic implications of receiving a free offering in the digital age
Available to Purchase
Journal:
Journal of Management History
Journal of Management History (2023) 29 (4): 608–633.
Published: 19 May 2023
... Vendor strategy The idea of getting something for free has been viewed with skepticism by the commercially savvy for as long as trading has existed. Expressions such as there is “no such thing as a free lunch” and “nothing’s for nothing” have origins that are hard to trace but certainly date back...
