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Keywords: Alliances
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Journal Articles
Journal of Marketing Practice: Applied Marketing Science (1997) 3 (2): 75–86.
Published: 01 June 1997
... and their implementation procedures. © MCB UP Limited 1997 Alliances Channel relations Communications technology Information systems Interorganizational information systems (IOS) are systems based on information technology that crosses organizational boundaries[ 2 ]. Johnston and Vitale[ 6...
