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Keywords: Australia
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Journal Articles
Journal of Marketing Practice: Applied Marketing Science (1999) 5 (6-7-8): 200–212.
Published: 01 December 1999
..., front‐desk efficiency and staff attitude. Usable data were analysed for 154 older consumers in Queensland, Australia, and 44 hotel marketing managers in Australia working at three‐ to five‐star hotels. Respondents’ ratings of a set of eight hotel attribute‐level scenarios were subjected to conjoint...
