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Keywords: Communications technology
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Journal Articles
Closing the interorganizational information systems relationship satisfaction gap
Available to Purchase
Journal of Marketing Practice: Applied Marketing Science (1997) 3 (2): 75–86.
Published: 01 June 1997
...Richard P. Vlosky; David T. Wilson; Robert B. Vlosky The adoption of communication technologies that link marketing channel members has modified the way buyers and sellers interact. These technologies, termed interorganizational systems (IOS), are electronic buyer‐seller information exchanges...
Journal Articles
Chameleons in marketspace: Industry transformation in the new electronic marketing environment
Available to Purchase
Journal of Marketing Practice: Applied Marketing Science (1996) 2 (1): 7–21.
Published: 01 March 1996
... through to supercomputer networks ‐ all able to be interconnected using client‐server methodology) and is doubling in number every 53 days (Time, 1995). Communications technology Computers Information technology Internet Marketing Simply put, fiber to the home, school, and business...
