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Keywords: Communications technology
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Journal Articles
Journal of Marketing Practice: Applied Marketing Science (1997) 3 (2): 75–86.
Published: 01 June 1997
...Richard P. Vlosky; David T. Wilson; Robert B. Vlosky The adoption of communication technologies that link marketing channel members has modified the way buyers and sellers interact. These technologies, termed interorganizational systems (IOS), are electronic buyer‐seller information exchanges...
Journal Articles
Journal of Marketing Practice: Applied Marketing Science (1996) 2 (1): 7–21.
Published: 01 March 1996
.... 109); 5. direct examples in the World Wide Web of electronic bookstores with ordering facilities; and 6. federal government “electronic commerce” procurement services in Australia on the World Wide Web. © MCB UP Limited 1996 Communications technology Computers Information...
