... and feel” of the site. Hotels need a framework which can bridge the gap between simply connecting to the Web and harnessing its power for competitive advantage. The research methodology reflects these two aims. A major survey of hotel Web sites was undertaken during May 1997. A total of 143 Web sites...

... recognised the importance of recruitment, few had any idea about planned and structured marketing activity. If those who manage schools can gain marketing skills and knowledge, they could well give their schools a clear competitive advantage in the future. As the role of competition and competitive...

...James F. Devlin Explores practitioner views as to how to formulate strategies for adding value and, hence, gain competitive advantage, given the characteristics of many services and the resultant implications for consumer evaluation of offerings. In particular, the case of retail financial services...

...Martin Christopher Many commentators have recently questioned the validity of the traditional precepts on which the marketing concept is based, and have suggested that marketing has failed to deliver its long promised prize in the form of sustainable competitive advantage. Suggests that the need...