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Keywords: Computers
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Journal Articles
Chameleons in marketspace: Industry transformation in the new electronic marketing environment
Available to Purchase
Journal of Marketing Practice: Applied Marketing Science (1996) 2 (1): 7–21.
Published: 01 March 1996
..., text, sound and image) through the most required functions (i.e. generation, processing, storage and transmission). Access points to the new infrastructure include telephone networks, computer bulletin boards, commercial online services, satellite and broadcast television, cable networks...
