... on the different privacy thresholds of consumers. The purpose of the study (Hartley, 1993) was to explore consumers’ attitudes to privacy, and their views about revealing personal information. This research examined various “thresholds” among consumers ‐ most notably, levels of involvement; attitudes to privacy...

... to a diverse range of volitional behaviour. (see, for example, East, 1993; Sheppard et al., 1988). © MCB UP Limited 1996 Action research Behavioural sciences Brewing industry Consumer attitudes During the 1980s the market for low‐alcohol and alcohol‐free beers soared. A mere...

... exceptional cases. Even here, among the most powerful consumer brand companies in the world, fundamental questions about brand equity are being asked by their senior management and new ways of delivering value in the supply chain are being tested. Brand equity Consumer attitudes Relationship...