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Keywords: Core competences
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Journal Articles
Journal of Marketing Practice: Applied Marketing Science (1997) 3 (2): 119–151.
Published: 01 June 1997
...Adam J. Koch Defining competences, capabilities and skills (CCSs) considered critical in the company’s international business environment is a most important, yet often neglected, strategic management task. Suggests number of core competences, capabilities and skills in international business...
