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Keywords: Development
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Journal Articles
The marketing activities of new golf developments in the UK and Ireland
Available to Purchase
Journal of Marketing Practice: Applied Marketing Science (1995) 1 (3): 53–67.
Published: 01 September 1995
...Vivienne Shaw; Justin Alderson Presents the findings of a study of the marketing activities of 61 new golf developments opened since 1990. Suggests that, owing to increasing demand for golf, developers should have no difficulty in attracting golfers, but finds that the majority of the new...
