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Keywords: Diffusion
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Journal Articles
The diffusion of quantitative methods into marketing management
Available to Purchase
Journal of Marketing Practice: Applied Marketing Science (1995) 1 (4): 13–31.
Published: 01 December 1995
...Michael Hussey; Graham Hooley Investigates the extent to which various quantitative techniques are employed in marketing across Europe. Marketing practitioners,marketing services providers and marketing educators were all surveyed in a pan‐European study aimed at uncovering the extent of diffusion...
