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Keywords: Donations
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Journal Articles
Journal of Marketing Practice: Applied Marketing Science (1997) 3 (1): 14–28.
Published: 01 March 1997
... that donations to charity are at best remaining static. Careful administrative use of funds and accurate targeting of donors are therefore vital to a charity’s survival. Utilises empirical data from a nation‐wide survey to investigate in how far it is possible to accurately identify likely donors. Provides...
