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Keywords: E-business
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Journal Articles
Journal of Marketing Practice: Applied Marketing Science (1999) 5 (3)
Published: 01 June 1999
...Hume Winzar Hume Winzar Senior Lecturer in Marketing, Murdoch University, Western Australia So let us avoid using the term"e-business" and other similar phrases and pay more attention to the functions of a business, recognising those that can be better met by Web technology...
