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Keywords: Empowerment
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Journal Articles
Journal of Marketing Practice: Applied Marketing Science (1999) 5 (2): 56–73.
Published: 01 April 1999
... performance. © MCB UP Limited 1999 Empowerment Kaizen Manufacturing industry Performance measurement Service quality Services marketing Service performance measurement is the subject of eclectic interest. This has its expression in the public and private sector, being of relevance...
Journal Articles
Journal of Marketing Practice: Applied Marketing Science (1996) 2 (3): 15–28.
Published: 01 September 1996
..., but where monitoring is needed in case either of these changes. © MCB UP Limited 1996 Corporate culture Empowerment Implementation Marketing planning Scanning Teams It has been widely argued for the past decade or so that the critical issue faced in marketing practice...
