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Keywords: Ethnic groups
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Journal Articles
Journal of Marketing Practice: Applied Marketing Science (1998) 4 (7): 200–216.
Published: 01 November 1998
... and associated principles which might help to improve marketing practices aimed at the ethnic minority population. © MCB UP Limited 1998 Ethnic groups Market segment Market segmentation Marketing strategy United Kingdom Ethnic marketing is a term widely used in the USA to refer...
