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Keywords: Fund raising
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Journal Articles
Journal of Marketing Practice: Applied Marketing Science (1997) 3 (1): 14–28.
Published: 01 March 1997
... suggestions on how such information may be utilised in formulating fund‐raising strategies. Charities Donations Fund raising © MCB UP Limited 1997 In order to establish the validity of the discriminant equation, the sample was divided into two random sub‐samples ‐ an analysis...
