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Keywords: Gender
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Journal Articles
Journal of Marketing Practice: Applied Marketing Science (1999) 5 (6-7-8): 163–176.
Published: 01 December 1999
... experience stressful life circumstances, they may initiate, intensify, or change consumption activities to handle stress. Specific coping strategies were found to differ by gender. Implications for future consumer research are discussed. In recent years, the aging population has been the focus of much...
