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Keywords: Image
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Journal Articles
Retail store image: a means‐end approach
Available to Purchase
Journal of Marketing Practice: Applied Marketing Science (1998) 4 (6): 161–173.
Published: 01 September 1998
...Keith E. Thompson; Yat Ling Chen Retail store image has been shown to play an important role in store patronage, and it is widely accepted that psychological factors have a significant role in store image formation. Past research has often involved the measurement of tangible attributes, or links...
